6 Tips for Making Your Business Listing Stand Out

The new VisitMammoth.com shows Mammoth Lakes at its best – inspiring, beautiful, the place you should be right now. The role of the business community is to provide the incredible experience that the new website promises. And the role of the Chamber of Commerce is to help you – the businesses – provide that service. We are committed to helping you get the training, support, networking and partnerships that you need to provide the Mammoth Lakes visitors and locals with the best possible experience – the grand, beautiful, memorable experience that Mammoth Lakes Tourism promises with its new website.

Business listings are an integral part of this new website, but it’s essential that you put some time into managing your listing. Mammoth Lakes Tourism has layered content into the website in many ways, so your listings are even more important than they were on the old website. Check out these six take-aways from Christie Osborne’s website training to learn how to manage your VisitMammoth.com website listing.

  1. Keep the “travel cycle” in mind. The typical traveler moves from a phase of inspiration to a phase of active evaluation to booking. This new website focuses on inspiration and active evaluation. Remember those two aspects as you’re editing your business listing – inspire the visitor and give them everything they need to take the next steps.
  2. The goal is to get the visitor from VisitMammoth.com to YOUR website. Make your listing stand out. Beautiful and unique images and a complete list of amenities you offer will encourage the visitor to click through to your page. And when they click through to your page, they’re more likely to book.
  3. If your guests and customers love your business, show it off by linking to your TripAdvisor or Yelp profile. Great reviews on one or both of these sites show potential guests that you stand by the service you claim to provide. 89 percent of global travelers say reviews are influential when choosing where to book.
  4. Take advantage of the Book Now button. If you’re a lodging property, include a direct link to your booking page (not your website home page) and a Book Now button will appear on your business listing. This makes the booking process even simpler for potential guests.
  5. Tweak your listing to make it perfect. If your business isn’t displaying properly on the map shown on the listings page, hover over the red map marker and drag it to the actual location. If your business is closed during the shoulder seasons or only open in the summer, include that information and those dates. If you have different starting rates for summer and winter, include those as well. Take full ownership of your profile and give the website visitor all the information they need.
  6. If your business fits in multiple categories, write different descriptions for each one. If you’re a restaurant that also caters weddings, you can write two different descriptions so that potential brides see a specific description about your catering services and general hungry visitors find the information they need about dining at your restaurant.

BONUS TIP

When selecting the amenities your business offers, choose Chamber of Commerce Member if you’re a part of the Mammoth Lakes Chamber of Commerce. Visitors to VisitMammoth.com can search specifically for Chamber of Commerce businesses, and a Chamber of Commerce Member tag will show up on your business listing.

For a full tutorial on managing your business listing, watch the video below:

Host Program

Welcoming the Business Community to Our Network
and Our Visitors to Our Business Community

Members of the Mammoth Lakes Chamber of Commerce Host Program serve as the face of the Chamber. Hosts are charged with extending the hand of friendship to new and current members as well as introducing our visitors to the many businesses and activities we have to offer.

Host Duties

  • Welcome and mentor new Chamber members
  • Make goodwill calls to existing Chamber members
  • Assist with ribbon cuttings
  • Network at monthly mixers
  • Participate in Chamber events
  • Welcome visitors and provide them with information at events

What’s In It For My Business?

  • Connections with new and existing members and businesses
  • Photo opportunities at ribbon cuttings and events
  • Networking opportunities in a relaxed atmosphere at mixers
  • Grow your bottom line by supporting Chamber events that help bring more business to town
  • Have fun in your business community as an active participant

The more effort you put in, the more benefits you will receive.

Objectives and Responsibilities

Objective 1: To promote the Mammoth Lakes area and the members of the Mammoth Lakes Chamber of Commerce.

Objective 2: To welcome new businesses to the Mammoth Lakes area and to recognize existing businesses already making major strides in our community.

Objective 3: Assist in greeting guests at Chamber of Commerce forums, Business After Hours, ribbon cutting ceremonies and other community events.

Objective 4: Encourage recognition, visibility and involvement of Chamber members and arrange familiarization tours for community and business leaders of the many interesting Chamber businesses.

Objective 5: Assist Chamber staff in recruiting new businesses to join the Mammoth Lakes Chamber of Commerce in addition to mentoring and helping retain existing members.

Objective 6: Greet visitors to our area at scheduled events and provide information that raises awareness of Mammoth Lakes as a four-season destination.

Any Chamber member or employee of a Chamber business is eligible to become a Host. All appointments to the Host Committee and all committee activities require approval of the Chamber’s Board of Directors.

For more information about becoming a Host, contact Mammoth Lakes Chamber of Commerce at 760-934-2712.

 

Join the Mammoth Lakes Tourism Board of Directors

 

mlt

Mammoth Lakes, Calif. (April 18, 2016) — The Board of Directors for Mammoth Lakes Tourism (MLT) has three seats whose terms expire as of June 30, 2016 and are available for candidacy; Restaurant, Retail, and At Large. The seats are a two-year term. To qualify applicants must hold a current Town of Mammoth Lakes Business License, be in good standing with current business licenses, taxes and assessments, reside within Mammoth Lakes and have a substantial business interest in the Town. The Restaurant and Retail seat applicants must also be a business owner or manager from those business types. An ad hoc, nominating committee of board members will interview candidates and then make their recommendation to the full board for approval and appointment.

The current MLT Board consists of a diverse group of Mammoth Lakes business people: Chairman of the Board John Morris of Snowcreek Resort and Kirk Schaubmayer of Alpenhof Lodge represent lodging, Michael Ledesma of Gomez’s and Base Camp Café represents restaurants, Michael Raimondo of Old New York Deli represents the Mammoth Lakes Town Council, Sean Turner of Mammoth Brewing Company represents retail, Brent Truax of Sierra Nevada Resort represents the Mammoth Lakes Chamber of Commerce, Erik Forsell, MMSA Chief Marketing Officer, represents Mammoth Mountain Ski Area, Matthew Lehman of Matthew Lehman Real Estate is At Large, as is local businessman Paul Rudder.

The MLT Board oversees and gives direction to the Executive Director. MLT receives the majority of its funding from Measure A and the TBID. If you are interested in joining this dynamic group and helping direct Mammoth Lakes’ marketing future, please send a letter of interest to info@visitmammoth.com. Interviews will be conducted during the last week of May 2016.

Follow:
Facebook.com/VisitMammoth
Twitter.com/VisitMammoth

Reputation Management on TripAdvisor

Todd Skelton, TripAdvisor’s West Coast Senior Advertising Sales Manager, gave a presentation on reputation management at April’s Power Lunch at The Westin. If you’re not already managing your business’s listing on TripAdvisor, you should be. Did you know that 89 percent of global travelers say reviews are influential when choosing where to book? Click through the slides to learn more about TripAdvisor and get tips for managing your listing.

 

“Your most unhappy customers are your greatest source of learning.”

– Bill Gates

Negative feedback is hard for most of us to accept, unless it is viewed as an opportunity. This critical feedback is an opportunity because it not only helps you enhance the guest experience, but it also enables you to recover with guests and turn your Detractors into Promoters. As many of you have learned, most survey respondents do not think their surveys are even read, much less responded to. Thus, when guests are contacted about problems they have experienced, they are usually blown away.

A variety of research studies have shown that those who have had their issues resolved promptly are more loyal than those who have had no problem. Therefore, reaching out to, and recovering with, your Detractors may be more beneficial to your business than any ad, email or social media post. This is why we recommend that (at least) every Detractor be contacted within 24 or 48 hours of their feedback submission.

Since only 6% of your guests complain without prompting, it is essential to encourage and welcome this feedback. This is why we design our surveys with numerous drop-down questions asking Detractors the reasons for their lower ratings. Here’s an easy 5-step process you may find useful in recovering with your Detractors:

A – Acknowledge

L – Listen

E – Empathize

R- Resolve

T – Thank

So embrace negative feedback, learn from it and turn your Detractors into Promoters. And remember that what you don’t know WILL hurt you.

This content is provided by Guest Research, Inc. through the NPS Tips email subscription.

Be an Exhibitor at the Event & Wedding Expo

Event- and wedding-focused area businesses can’t miss the Mammoth Lakes Event and Wedding Expo on Saturday, April 16 from 2-5 p.m. at the Westin Monache Resort in Mammoth Lakes.

Members of the Chamber can sign up for an exhibitor booth for free. Non-Chamber members are invited to sign up for a booth for $75 or join the Chamber for $200 to qualify for a free booth and more membership benefits. The Expo is presented by the Mammoth Lakes Chamber of Commerce, the Westin Monache Resort and Green Fox Events and Guest Services with support from the Mono County Tourism & Film Commission. Go to the Expo website to sign up for information about being an exhibitor.

The expo will provide a centralized event where potential clients and local business owners can network and perform both Business-to-Business (B2B) and Business-to-Consumer (B2C) activities. The emphasis will be on showcasing all meeting- and event-related services available in Mammoth Lakes and surrounding areas.

“This is a remarkable opportunity for our beautiful and diverse destination to familiarize potential visitors, meeting and event planners, wedding couples and the media with all that Mammoth Lakes has to offer in terms of attractions, activities, venues, and services,” said Jeff Guillory, Director of Sales and Marketing for the Westin Monache Resort. “It is also an opportunity for our community to come together to learn about all that is new in our town to better sell and promote our destination to visitors and clients.”

The Expo will be followed by a Happy Hour Mixer at the Westin Monache Resort from 5-6:30 p.m.

The event is free for guests to attend. Partners and participants are encouraged to invite their potential clients and contacts to the Expo.

To learn more about the event, visit mammothlakesexpo.com.

Inyo National Forest Offers Employment Workshops

The Inyo National Forest is preparing for the summer season and may fill seasonal positions in Lee Vining, June Lake, Mammoth Lakes, Tom’s Place, Bishop, Independence and Lone Pine. Positions include forestry technicians (fire, wilderness/trails), visitor services, maintenance, biological technicians, hydrology technicians, and more.

The forest is offering four workshops, two in Bishop and two in Mammoth Lakes, so that locals may learn about the types of jobs available, when, and how to apply for these jobs. Each workshop will include a presentation on mastering USAJobs, the on-line application process.

  • Bishop Workshops: Wednesday, January 6th from 9:00 a.m. to 11:00 a.m. and from 1:00 p.m. to 3 p.m., at the Owens Valley Career Development Center OVCDC Computer Lab, 2574 Diaz Lane, Bishop Paiute Reservation.
  • Mammoth Lakes Workshops: Friday, January 8th from 10:00 a.m. to noon and 1:00 p.m. to 3:00 p.m. at the Mammoth Ranger District Office Auditorium, 2500 Hwy 203, Mammoth Lakes.

USDA is an equal opportunity provider, employer and lender.

Download and print a PDF

For more information contact Deb Schweizer (760) 873-2427 debraaschweizer@fs.fed.us

Follow along

Facebook: www.facebook.com/inyonf
Twitter: @inyoinfo


 

Yosemite National Park Every Kid in a Park Program

Yosemite National Park Distributed Approximately 1,000 Free Park Passes to Fourth Graders So Far This Year

Yosemite National Park Every Kid in a Park Program

Yosemite National Park has distributed approximately 1,000 free park passes to Fourth Graders through the “Every Kid in a Park” program.  Fourth graders from across the country brought their vouchers to Yosemite to receive the free park pass. The passes are intended for fourth grade students and their families to visit more than 2,000 federal recreation areas through August 31, 2016.

“This is a tremendously exciting program and we are proud to participate in it as we approach the Centennial year of the National Park Service,” stated Don Neubacher, Yosemite National Park Superintendent. “It is extremely gratifying to see these young people obtain their passes and be excited about visiting national parks across the country.”

Fourth grade students can visit www.everykidinapark.gov to complete an activity and receive their voucher. The voucher can then be redeemed at park entrance stations for the Every Kid in A Park pass. Every Kid in a Park is an administrative-wide effort, launched by President Obama, and supported by eight federal agencies, including the National Park Service, the Army Corps of Engineers, Bureau of Land Management, Bureau of Reclamation, Department of Education, Fish and Wildlife Service, Forest Service, and National Oceanic and Atmospheric Administration.

On October 1, 2015, Yosemite National Park commemorated its 125th Anniversary. Over 1500 people attended the ceremony to honor Yosemite’s past, present, and future. Approximately 400 students attended from the Yosemite area and California’s Central Valley, with many of them being first-time visitors. The park worked with the teachers of fourth grade classes to print vouchers and obtain the park passes for their students after the ceremony. The students were excited to receive the park passes and many of them have returned to Yosemite using their passes they received through the “Every Kid in a Park” program.

Fourth grade students from Indianola Elementary in Selma, CA proudly display their “Every Kid in a Park” passes. These students, along with approximately 400 other students, received their passes at Yosemite’s 125th Anniversary celebration on October 1, 2015. (see photo below) Photo credit NPS.

Media Contacts:

Scott Gediman  209-372-0248

Ashley Mayer 209-372-0529

MLCC Receives Grant Funding

Mammoth Lakes, Calif. (October 26, 2015) — The Mammoth Lakes Chamber of Commerce recently received funding in the amount of $50,000 from the United States Department of Agriculture’s (USDA) Rural Business Entrepreneurial Grant.

The funding will be used for two programs in partnership with Mono County. First, $30,000 will go toward the Technical Assistance Program. The Small Business Development Center of Bakersfield will be matching this investment for a total of $60,000 to be used on this program. The Technical Assistance Program is designed to provide free technical assistance to any business in Mono County. Local consultants, paid via these grant funds, work with you on your business-related issues at no charge to you.

The Technical Assistance Program is set to launch in November 2015.

The remaining $20,000 from the grant is earmarked for the Peak Performance Program. This is a web-based, educational tool designed to
elevate customer service to an exceptional level, community-wide. Run in partnership with the Mono County Office of Education (MCOE), once developed the program will be used as part of MCOE’s Hospitality Career Pathways curriculum.

The Peak Performance Program is set to kick off in early 2016.

“The Rural Business Entrepreneurial Grant had $600,000 available for distribution, and received approximately $3.5 million in requests,” said MLCC Director Craig Schmidt. “Our award of $50,000 from this funding cycle speaks to the strength of our
partnerships and our vision of economic development.”