Do you have an inspirational, fun, heartwarming or unbelievable story about Mammoth Lakes and the Eastern Sierra? A great adventure you’d like to share?
Mammoth Lakes Tourism would love to hear from you. They’re currently collecting stories about the region that can be shared to inspire travelers and promote the destination.
No tale is too little or too incredible to tell; from a favorite walk around a lake to an epic backcountry trek. They’d love to hear any story that provides a glimpse into your personal connection with the region—an unforgettable moment that filled your spirit and left you in awe.
Some subjects they’re in need of, but are not limiting stories to, are:
The new VisitMammoth.com shows Mammoth Lakes at its best – inspiring, beautiful, the place you should be right now. The role of the business community is to provide the incredible experience that the new website promises. And the role of the Chamber of Commerce is to help you – the businesses – provide that service. We are committed to helping you get the training, support, networking and partnerships that you need to provide the Mammoth Lakes visitors and locals with the best possible experience – the grand, beautiful, memorable experience that Mammoth Lakes Tourism promises with its new website.
Business listings are an integral part of this new website, but it’s essential that you put some time into managing your listing. Mammoth Lakes Tourism has layered content into the website in many ways, so your listings are even more important than they were on the old website. Check out these six take-aways from Christie Osborne’s website training to learn how to manage your VisitMammoth.com website listing.
Keep the “travel cycle” in mind. The typical traveler moves from a phase of inspiration to a phase of active evaluation to booking. This new website focuses on inspiration and active evaluation. Remember those two aspects as you’re editing your business listing – inspire the visitor and give them everything they need to take the next steps.
The goal is to get the visitor from VisitMammoth.com to YOUR website. Make your listing stand out. Beautiful and unique images and a complete list of amenities you offer will encourage the visitor to click through to your page. And when they click through to your page, they’re more likely to book.
If your guests and customers love your business, show it off by linking to your TripAdvisor or Yelp profile. Great reviews on one or both of these sites show potential guests that you stand by the service you claim to provide. 89 percent of global travelers say reviews are influential when choosing where to book.
Take advantage of the Book Now button. If you’re a lodging property, include a direct link to your booking page (not your website home page) and a Book Now button will appear on your business listing. This makes the booking process even simpler for potential guests.
Tweak your listing to make it perfect. If your business isn’t displaying properly on the map shown on the listings page, hover over the red map marker and drag it to the actual location. If your business is closed during the shoulder seasons or only open in the summer, include that information and those dates. If you have different starting rates for summer and winter, include those as well. Take full ownership of your profile and give the website visitor all the information they need.
If your business fits in multiple categories, write different descriptions for each one. If you’re a restaurant that also caters weddings, you can write two different descriptions so that potential brides see a specific description about your catering services and general hungry visitors find the information they need about dining at your restaurant.
When selecting the amenities your business offers, choose Chamber of Commerce Member if you’re a part of the Mammoth Lakes Chamber of Commerce. Visitors to VisitMammoth.com can search specifically for Chamber of Commerce businesses, and a Chamber of Commerce Member tag will show up on your business listing.
For a full tutorial on managing your business listing, watch the video below:
Mammoth Lakes, Calif. (April 18, 2016) — The Board of Directors for Mammoth Lakes Tourism (MLT) has three seats whose terms expire as of June 30, 2016 and are available for candidacy; Restaurant, Retail, and At Large. The seats are a two-year term. To qualify applicants must hold a current Town of Mammoth Lakes Business License, be in good standing with current business licenses, taxes and assessments, reside within Mammoth Lakes and have a substantial business interest in the Town. The Restaurant and Retail seat applicants must also be a business owner or manager from those business types. An ad hoc, nominating committee of board members will interview candidates and then make their recommendation to the full board for approval and appointment.
The current MLT Board consists of a diverse group of Mammoth Lakes business people: Chairman of the Board John Morris of Snowcreek Resort and Kirk Schaubmayer of Alpenhof Lodge represent lodging, Michael Ledesma of Gomez’s and Base Camp Café represents restaurants, Michael Raimondo of Old New York Deli represents the Mammoth Lakes Town Council, Sean Turner of Mammoth Brewing Company represents retail, Brent Truax of Sierra Nevada Resort represents the Mammoth Lakes Chamber of Commerce, Erik Forsell, MMSA Chief Marketing Officer, represents Mammoth Mountain Ski Area, Matthew Lehman of Matthew Lehman Real Estate is At Large, as is local businessman Paul Rudder.
The MLT Board oversees and gives direction to the Executive Director. MLT receives the majority of its funding from Measure A and the TBID. If you are interested in joining this dynamic group and helping direct Mammoth Lakes’ marketing future, please send a letter of interest to email@example.com. Interviews will be conducted during the last week of May 2016.
Negative feedback is hard for most of us to accept, unless it is viewed as an opportunity. This critical feedback is an opportunity because it not only helps you enhance the guest experience, but it also enables you to recover with guests and turn your Detractors into Promoters. As many of you have learned, most survey respondents do not think their surveys are even read, much less responded to. Thus, when guests are contacted about problems they have experienced, they are usually blown away.
A variety of research studies have shown that those who have had their issues resolved promptly are more loyal than those who have had no problem. Therefore, reaching out to, and recovering with, your Detractors may be more beneficial to your business than any ad, email or social media post. This is why we recommend that (at least) every Detractor be contacted within 24 or 48 hours of their feedback submission.
Since only 6% of your guests complain without prompting, it is essential to encourage and welcome this feedback. This is why we design our surveys with numerous drop-down questions asking Detractors the reasons for their lower ratings. Here’s an easy 5-step process you may find useful in recovering with your Detractors:
A – Acknowledge
L – Listen
E – Empathize
T – Thank
So embrace negative feedback, learn from it and turn your Detractors into Promoters. And remember that what you don’t know WILL hurt you.