July Power Lunch: How to Utilize MLT Marketing

Our July Power Lunch featured Meghan Miranda and Josh Wray with Mammoth Lakes Tourism sharing how the tourism department can work with local businesses to maximize your reach and visibility within and outside of the community. Based on data from April, May and June of 2017, Mammoth Lakes Tourism has more than 26,000 email subscribers, more than 93,000 total social followers and more than 207,000 website page views.

Here are some key takeaways to get your business connected:

  • Make sure your business and any upcoming events are listed on VisitMammoth.com.
  • Check out VisitMammoth.com’s blog content and let Meghan know if you have ideas about how your business or event could fit into a future post. New content is posted twice each week.

  • Make sure you create a Facebook event for any upcoming events you have so Josh can add it to Visit Mammoth’s Facebook events page.

  • Need content for your Facebook or Instagram channels? Share content from Visit Mammoth’s Facebook page or regram from Instagram. You can also share content from Visit Mammoth’s YouTube channel.
  • Tag @visitmammoth on Facebook and Instagram, and add #visitmammoth to Instagram posts to be sure Josh sees them and can use your content.

  • Don’t forget that Mammoth Lakes Tourism has a digital asset library of photos you can use to promote the Mammoth Lakes area and your business. Sign up at Barberstock.com/MammothLakes, read the terms and conditions and download any photos you’d like to use.

Check out the whole presentation. Email Josh Wray or Meghan Miranda if you have any questions about connecting your business with Mammoth Lakes Tourism.