6 Tips for Making Your Business Listing Stand Out

The new VisitMammoth.com shows Mammoth Lakes at its best – inspiring, beautiful, the place you should be right now. The role of the business community is to provide the incredible experience that the new website promises. And the role of the Chamber of Commerce is to help you – the businesses – provide that service. We are committed to helping you get the training, support, networking and partnerships that you need to provide the Mammoth Lakes visitors and locals with the best possible experience – the grand, beautiful, memorable experience that Mammoth Lakes Tourism promises with its new website.

Business listings are an integral part of this new website, but it’s essential that you put some time into managing your listing. Mammoth Lakes Tourism has layered content into the website in many ways, so your listings are even more important than they were on the old website. Check out these six take-aways from Christie Osborne’s website training to learn how to manage your VisitMammoth.com website listing.

  1. Keep the “travel cycle” in mind. The typical traveler moves from a phase of inspiration to a phase of active evaluation to booking. This new website focuses on inspiration and active evaluation. Remember those two aspects as you’re editing your business listing – inspire the visitor and give them everything they need to take the next steps.
  2. The goal is to get the visitor from VisitMammoth.com to YOUR website. Make your listing stand out. Beautiful and unique images and a complete list of amenities you offer will encourage the visitor to click through to your page. And when they click through to your page, they’re more likely to book.
  3. If your guests and customers love your business, show it off by linking to your TripAdvisor or Yelp profile. Great reviews on one or both of these sites show potential guests that you stand by the service you claim to provide. 89 percent of global travelers say reviews are influential when choosing where to book.
  4. Take advantage of the Book Now button. If you’re a lodging property, include a direct link to your booking page (not your website home page) and a Book Now button will appear on your business listing. This makes the booking process even simpler for potential guests.
  5. Tweak your listing to make it perfect. If your business isn’t displaying properly on the map shown on the listings page, hover over the red map marker and drag it to the actual location. If your business is closed during the shoulder seasons or only open in the summer, include that information and those dates. If you have different starting rates for summer and winter, include those as well. Take full ownership of your profile and give the website visitor all the information they need.
  6. If your business fits in multiple categories, write different descriptions for each one. If you’re a restaurant that also caters weddings, you can write two different descriptions so that potential brides see a specific description about your catering services and general hungry visitors find the information they need about dining at your restaurant.

BONUS TIP

When selecting the amenities your business offers, choose Chamber of Commerce Member if you’re a part of the Mammoth Lakes Chamber of Commerce. Visitors to VisitMammoth.com can search specifically for Chamber of Commerce businesses, and a Chamber of Commerce Member tag will show up on your business listing.

For a full tutorial on managing your business listing, watch the video below: